Agriculture Business Week

Following the phenomenal success of its Pangasius(Cream Dory) fish production, Vitarich, the country’s leading producer of Dory products and services has gone further into commercial food production and processing by producing fish-based meat flavored food products.

In its effort to captivate the discriminating Pinoy palate, the company has successfully integrated Dory fish meat into all-time Filipino food favorites such as tocino, longanisa (garlic and sweet and spicy flavors), Hungarian sausage (original and spicy flavors), shanghai, franks and nuggets.

Vitarich is excited to explore the vast potential of Dory meat which is easier to produce and offers a healthier alternative to the red and white meat derived from hogs and cattle, says Vitarich chairman Rogelio Sarmiento. “We have taken our Pangasius farming a step further by devising ways of infusing Dory meat into popular items of the Filipino menu.”

Prompted by the continuous demand for Dory fish meat, Vitarich has managed to bring this new meat closer to more consumers by processing it into other forms that its usual fillet and whole gutted fish forms, thus creating fish products that taste like meat products.

These new “meaty” fish products from Vitarich offer a delectable and healthy alternative to purely meat-based versions that aims to satisfy the continuous meat cravings of consumers but prides itself in bringing a new lifestyle of enjoying the tremendous benefits of consuming fish to people’s health.

The Cream Dory fish of Pangasius is popular worldwide for its tasty white and creamy meat and is used in a wide variety of succulent fish dishes. With the new line of fish value-added products, Vitarich now hopes to bring the goodness and enjoyment of the fish to a wider range of consumers.

Vitarich’s research and development team continues to blaze the trail in creating these revolutionary products and expanding the versatility of the Dory Fish meat and made sure that the products created would really taste like meat.

These new products are already available to the general public. Contact Vitarich thru email iuc@2009.vitarich.com.