If there’s one common factor that can be attributed to a good number of successful food entrepreneurs of Pampanga, it will be their innovativeness and receptiveness to technology which undoubtedly propelled their businesses to where they are today.
Proof of this is the increasingly expanding market for their products which does not only benefit themselves but also the people in the community by providing employment and serving as a sure market for raw materials produced by smallhold farmers.
Four of them are Lai Manalang of Lailen’s Pastries in City of San Fernando, Lucia Miranda of Aiza’s Sweets in Sta. Rita, Francis Joseph Carreon of Carreon’s Sweets and Pastries in Magalang, and Gil Navarro of Navarro Foods International, Inc. in Masantol. They have availed of the technical assistance of DOST in terms of product development and processing which further boosted the marketability of their products.