The Philippines is a country of many famous food products. Every province and town in the country has its own specialty products that we have all come to know and love. But did you know that the food products of the country are more diverse than we all really know? For example, Pangasinan produces the best milkfish but it is also famous for its duhat wine. Similarly, Benguet is famous for its strawberries are also famous for its coffee. These tiny bits of information are little by little getting known. Thanks to the government’s One Town One Product (OTOP) program a priority project of the Department of Trade and Industry (DTI) to promote entrepreneurship and job creation.
The OTOP program basically aims to spread development into the countryside by finding a specialty product in every municipality focusing on its further development. Under the program, LGU’s are tasked with identifying the local specialty products and encourage and provide assistance to entrepreneurs who are engaged in those ventures. OTOP makes sure that every municipality, no matter how small, has a specialty product that has a competitive advantage. OTOP Philippines supports micro, small, and medium enterprises (MSME’s) to manufacture, offer, and market distinctive products or services through the use of indigenous raw materials and local skills and talents.