More and more entrepreneurs are getting into the malunggay bandwagon, They are processing the leaves into value-added products.
One family who is into the business of producing malunggay powder is that of Jose Manalo, owner of Life Pure Wellness, a corporation based in Quezon City. The family has long been exporting native onions to countries like Singapore, Malaysia, Indonesia and Hongkong. They usually had rejects which they made into onion powder. The problem was that there were not enough rejects to process the whole year round.
Then they discovered the potentials of malungay with its varied nutritive contents. They did their own research and then went into malunggay powder production in 2007. The beauty about malunggay is that it is available throughout the year.