Elizabeth Ceniza : “We owe our growth to local indigenous fruits and vegetables”
An ex-jewelry retailer tells us how products grown in the backyard can help a great deal in starting a business
Although the Philippine herbal industry has been pronounced as a Php4 billion market, more consumers look at it as just mere second resort. Elizabeth Ceniza learned this the hard way, when she opted to leave a good position in a jewelry company to start her own herbal business.
“When I first started, people were discouraging me. They kept telling me that the herbal industry is an unsure way to make money, especially given the background that I have. I had no idea where to start,” said Beth, owner and president of Wonder Country of Nature Health Products.
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