Being a Negrese, Roberto “Bob” Cuenca has all his life been involved in traditional agricultural practices of the province—growing sugarcane and breeding fighting cocks in Guintubdan, La Carlota City. He was first to discover the potential of Sitio Hagdan, Brgy. Mailum, Bago City, southern Negros Occidental for game fowls and so about six years ago, he moved his game farm to his newfound paradise.
A few years later, the 30-hectare land in Hagdan was still underutilized. And since even the game fowl industry is also affected by the economic crisis that our country is facing, Bob decided to maximize the use of his land by growing vegetables and now, fruit trees, for extra income.
Hagdan is a beautiful mountainous area that encompasses a rainforest. It lies on one side of legendary Mt. Kanlaon, about 2,500 feet above sea level. The temperature is cool and the mineral water from the mountains is free flowing. It is just the perfect spot for growing high-value crops. Aside from having a good land and a passion for what he’s doing, Bob also has a keen business sense. And so, the secret to his farming is getting ahead of the pack.