For over nine years in the food processing business, Crispin Muyrong Jr and his wife Ma. Luz, owners of Sunlight Foods Corporation in Marikina City, have considered ubi as their bread and butter This rootcrop, which is valued for its purple-colored tuber, is a much sought-after ingredient in cakes, pastries, halo-halo, ice cream and other delicacies which make up a big chunk of the local food industry.
Crispin, a mechanical engineer, and Ma. Luz, a food technologist, have seen the big potential of ubi in food processing as they learned that fruit processing makes up 35 percent of the food processing pie followed by bakery products at 25 percent. So, in 2000 they decided to quit their respective jobs and focused on making products that the bakery sector needs.
Crispin noticed that there was an abundant supply of ubi in his home province of La Union, so he took advantage of this and processed the tubers into puree using the processing equipment he himself designed. Besides, he thought that he could help ubi growers in the area earn extra income by encouraging them to sell their produce to him.