Just like the A&L Fishfarm and Hatchery of Sampalok, Apalit, Pampanga. The company started growing catfish in 1980 which was profitable to raise for a number of years. However, when the competition became very keen because so many others got into the business, Augusto Tycangco thought of shifting to red tilapia in 2000. Red tilapia which is also known m the market as Kingfish, commands a higher price and the competition is not that many.
Marie Tycangco, the founder’s daughter who serves as marketing and sales manager, says that Kingfish is an excellent alternative to the more expensive lapulapu. Ex-farm, the Kingfish fetches P150 to P200 per kilo. The most desired size is half-kilo per fish.
