Niche Marketing Paves Her Way in Iced Tea Business
To 25-year old entrepreneur Janice Buenaventura of Malabon City, niche marketing has been the key to her successful iced tea business. Niche marketing, she said, is producing a good specifically for a certain market, where consumers are willing to pay for a premium price for that good.
“I opted for the niche market because I know I could not afford to compete with the bigger players,” she said, adding that these companies produce in large-scale basis which results in much cheaper price of their respective products.
















