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Archive for August 19th, 2008

Starting Your Own Broiler Business

Dr. Raymond de Asis, a respected veterinarian, briefs us on the basics of starting a backyard broiler business.

The deluge of inquiries and phone calls in our office regarding the basics of poultry production and the mechanics of starting up a broiler business has prompted us to devote an article (a cover story, no less) on the topic. We’ve consulted with Dr. Raymond Peter G. de Asis, a veterinarian, and animal science expert who operates his own broiler business to shed light on the ABCs of broiler production.

The 32-year-old broiler expert is a master’s degree holder of animal science major in nutrition and minor in biochemistry from the University of the Philippines in Los Banos. It was also in the same state university where he obtained his doctor of veterinary medicine in 1988. Dr. de Asis is an active member of the United Broilers Association (UBRA). The following are excerpts from our interview:

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Benchmarking: Knowing Where We Are

An important tool in agri-development, especially for the policy makers in the bureaucracy, is to benchmark against other countries in terms of productivity and market access capability. We need this to know how we compare in the international arena of global competitiveness, with special emphasis on other ASEAN countries as we produce similar products.

And for lack of reliable benchmarking or comparative information, we somehow fall into a trap of announcing policy interventions that tend to bring us nowhere. This calls to mind the case of the program to export tilapia fish fillet to the United States. An abundance of tilapia in the local market led to a program to encourage local producers to try the U.S. market, knowing that the price of tilapia fish fillet in the supermarket shelves was five to six times the prevailing domestic prices. And after a few press releases, the project was never heard again.

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